Ads are everywhere. You turn on the TV, open up an internet browser, or walk down a street and you’ll see ads. They’re all clamoring for your attention and – ultimately – your money. Ads can be annoying, but what would the world be without them?
Advertising can be one of the most vital aspects of a business. It is the most direct and important connection to the consumer. When consumers feel personally connected to an advertisement they are more likely to frequent your business. Some businesses question whether or not investing in an advertising budget will be worth it and that is a big mistake. Here are few reasons why Advertising is a company’s best friend.
As a general rule of thumb you should spend between three and five percent of your actual or expected annual turnover on marketing. If your business is new you may need to allocate more funds initially to build your business profile.